Ethics
Vekkera is built on trust. Our ethics principles guide how we source products, treat people, communicate with customers, and respond when something goes wrong.
Principles
People • Integrity • Accountability
Last updated
January 20, 2026
Contact
support@vekkera.co.uk
Our principles
- Integrity: we act honestly and keep our promises.
- Respect: we treat customers, partners, and workers with dignity.
- Accountability: we own mistakes and improve.
- Transparency: we communicate clearly about products, pricing, and policies.
Customer honesty & transparency
We aim to be clear and accurate about product details, pricing, delivery expectations, and returns. We avoid misleading claims and work to correct errors when we discover them.
- Clear product descriptions and images (as accurate as possible).
- No hidden charges—fees and delivery costs should be visible.
- If a mistake happens (stock, price, product detail), we’ll communicate and resolve it fairly.
Responsible sourcing
We work with suppliers and partners who support safe, compliant, and responsible business practices. Our goal is to reduce risks and encourage better standards as we scale.
- Product safety and compliance requirements matter.
- Preference for reliable quality control to reduce waste and returns.
- Ongoing review of partners and products, especially when expanding to new categories.
Fair treatment & modern slavery stance
We are committed to opposing forced labour, child labour, and modern slavery in any part of our supply chain. We expect our partners to uphold lawful and ethical employment practices.
If you believe a product or supplier relationship raises ethical concerns, contact us immediately so we can investigate.
Data & privacy ethics
We respect customer privacy and aim to collect only what we need to provide services (like orders, deliveries, and customer support). We do not sell personal data.
For details on how we handle data, please read our Privacy Policy.
Marketing & content ethics
We strive to market responsibly. That means avoiding misinformation, unrealistic promises, or manipulative tactics.
- Product claims should be truthful and based on available information.
- Reviews or testimonials should reflect real experiences (where used).
- We aim to avoid dark patterns (e.g., confusing opt-outs or forced add-ons).
AI & automation (if used)
If we use automation (including AI) to improve shopping or support, we aim to do so responsibly:
- We prioritize user safety and accuracy in outputs.
- We monitor for mistakes and fix recurring issues.
- We avoid using sensitive personal data for training without a clear legal basis and safeguards.
This section may evolve as our tooling evolves.
Reporting concerns
If you have an ethics concern—about a product listing, supplier, customer support experience, or conduct—you can report it to us. Please include as much detail as possible (links, screenshots, order numbers).
Address
Vekkera Stores Limited, United Kingdom
We aim to review reports promptly and take appropriate action, including removing listings or pausing suppliers when needed.
Continuous improvement
Ethics is not a one-time policy. We review this page and our practices as we grow, learning from feedback and operational experience.
Last updated: January 20, 2026 • Business: Vekkera Stores Limited
Trust is earned
If we fall short, we want to know. Your feedback helps us build a better and more responsible store.
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